My aim is always to turn an idea or concept into reality. Using my imagination and thorough research, I perceive the world in new ways, find hidden patterns and generate solutions. Always look at the best way to design a product that will take usability and accessibility in mind. Design should talk to everyone, not just the few.
Part of good design is knowing and having an awareness of people's behaviour and why they choose to do what they do. I have a keen interest in psychology and spend a lot of time researching and reading. I have an interest in Carl Jung and his theories. However, I particularly love the lectures of Joseph Campbell and his Hero's Journey theory, which I apply to my life, work, spiritual and creative parts.
I believe that design is essential to our everyday lives. Inspiration can be found everywhere, from galleries to museums, from street art to fashion, from books to movies. Design should aim to be understood by all and to follow the current trends. It should also research, analyse and be prepared to change course. As a creative designer I always strive to provide a good usable product with great design.
For over twenty years, I’ve been helping clients of all shapes and sizes to create beautiful and usable things. I started my career in print design, helping businesses with their branding and sales materials. Then I learned how to code and design for the web, helping businesses achieve sales through e-commerce shops. In everything that I do, I always put the user in mind to increase the visibility of my clients.
The road to personal growth is a never ending one and I believe that learning new skills can only add to your creativity. Creativity is something I am always willing to feed with my numerous visits to galleries, museums and my love of travelling and experiencing new things.
My moto has always been ‘have fun creating’. Because I feel that when we are happy and enjoy what we do, the creativity blossoms and productivity grows along with the fun.
In my spare time I run a meditation podcast called Wiccan Life. I teach meditation through a series of pathworkings and guided journeys, helping people in their spiritual journey.
I am also the Production Manager for the Pagan Federation’s publication ‘Pagan Dawn’. This publication is published four times a year and I am responsible for the re-branding of the magazine. Also I manage a team of designers and work closely with the Deputy Editor to produce the magazine.
Yoga goes alongside my meditation practice and brings strength within my core.
With an inquisitve mind comes my passion for reading. You will always find me with a book or listening to an audiobook.
"Follow your bliss" - Joseph Campbell
"It's still magic even if you know how it's done" - Terry Pratchett
"You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design." - Stefan Sagmeister
"Design is thinking made visual." - Saul Bass